I have discovered that many private practice therapists have never heard of using Pinterest to grow their business.Ī good majority of therapists are currently using Instagram, Facebook or Linkedin to promote their business or educate their potential clients, and while this is good, there are quite a few things that these platforms do miss: they are not the best traffic drivers to your website. The basis of Pinterest marketing is for your business to get in front of the right people at the right times who are looking for exactly what you offer. The Significance of Pinterest Marketing for Private Practice Therapists In today’s social media arena, it is so easy to become distracted by all the ‘new’ platforms that are out there, but I’m here to tell you that Pinterest is the unspoken marketing tool you need to start using this year to increase your brand awareness & your online reach to ultimately grow your business. There are tens of millions of people who head to Pinterest to find strategies for living a more fulfilled life, further their business, navigate relationship conflicts, or find answers to whatever their pain points may be.įor a long time, Pinterest has proven to be the best free traffic driver, right after Facebook. Little do some private practice therapists know that Pinterest is the perfect place where your business ideas can be shared with a prospective audience who’s looking for your particular qualifications and services. Pinterest has become such a huge hub for business ideas that it has grown this past year (since the pandemic) to well over 440+ million active monthly users. But, Pinterest has become a powerful platform that allows you to leverage your brand awareness and engagement to set yourself apart from the competition in your niche (in a good way, of course). There are so many businesses out there that have maybe underestimated Pinterest & have taken their business marketing efforts towards Instagram and Facebook. Pinterest has become such a popular platform where people from all over the world can go for inspiration and discover new ideas, interests, and services. In this blog post, I’ll be sharing with you how a private practice therapist can get started with Pinterest, what are the first steps/things you should do, and what are the follow-up steps after you’ve set up your Pinterest account. You can use Pinterest to widen your reach and build your authority as a therapist in private practice, especially if you’re just starting out or looking to expand your practice. Since I’m more of a Pinterest fan than an expert, I enlisted the help of Christina Willis, a Pinterest Strategist, Registered Nurse, and founder of C. Needless to say, Pinterest is one of my favorite marketing tools, and I wanted to share its magic with you too. Pinterest consistently generates at least 80% of my website’s social media traffic with a fraction of the work on my part. Perhaps you’re reading this now because you found my pin on Pinterest if that’s the case, I’m glad you’re here! In addition to your website and SEO, I mentioned one of my favorite passive marketing channels: Pinterest.Įach time I publish a blog post (like this one), I create graphics (like you see below this intro) that I post to Pinterest as “pins.” Then, when people click on my pins from Pinterest, they go directly to my website to read my post. In this post, I talked about passive marketing must-haves: a hardworking website and a solid SEO strategy. While active marketing, like social media, email, and networking are valuable and worthy pursuits, they become harder when we’re busy or under higher levels of stress. These are ways that clients can find you rather than you seeking them out. To avoid marketing burnout, I recommend that private practice therapists build a foundation of passive marketing channels.
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